Lou works with organizations both large and small, for-profit and non-profit, to present their visions, stories, cultures, techniques--their brands--in compelling words.
From interviews with associates at all levels, he derives words, phrases, ideas capturing your unique identity. When necessary, he studies a wide range of documents to understand the dynamics of your work. Quickly developing an ear and eye for your culture, he finds fresh ways to embody the excitement you've experienced in moments of discovery leading to services and products— the passion that brings form and function to visions.
Before digital and mobile media, organizations sought to lead conversations: now effective brands create and maintain a dialogue that engages clients and donors. Communicating distinctly is ever more crucial to creating a winning verbal identity.
