Lou's careers as writer, salesman, sales manager, educator, trainer, and editor afford him the skills to perform writing assignments effectively, along with the savvy to collaborate knowledgeably with your project. He was the leading salesman in the Investment Management Group at Bankers Trust Company (now Deutsche Bank) in New York. As Managing Director, Institutional Sales, at Russell Investments he received the Excellence in Leadershop award when his team quadrupled sales volume.
Modern investment products are complex: to convey their benefits appealingly and accurately demands knowledge and dexterity. Slides, rfps, correspondence, websites, brochures become the records on which fiduciaries base their hiring decisions and against which they measure performance. Lou worked closely with portfolio managers, investment analysts, and marketing departments to develop communications that won and kept business.
Lou's careers as educator and business trainer and his literary work contribute the imaginative but direct qualities with which he enlivens your communications. Professional writing requires experience, skill, knowledge; communications must be spirited, attractive, sincere, innovative, fun—if they are to do their job for you.
